The company currently provides both multi-national and local companies with full CRM capabilities including strategy development, data management and analysis, database marketing as well as strategy monitoring and evaluation. The successful candidate will report to the head of analytics as :
Senior Database Analyst
Responsible for workinf with clients of the company to provide customer level analytical and statistical modeling support. Play an important role in marketing measurement and decision-making proccesses.
- Assist account service teams with effective direct mail, e-mail, advertising, telemarketing and web test/control design and perfomance measurement
- Apply statistical techniques to develop and deploy predictive models in support of customer acquisition, cross-sell, retention and win-back strategies
- Provide ongoing tracking, measurements and analytical support of standalone and fully integrated marketing campaign
- Provide secondary support for account service on customer mining, analytics and insight
- Work with internal technology teams to create or improve prospect database, data warehouse, marketing datamarts data and lead management systems
- Provide robust campaign back-end analyses, along with recommendations for future campaign enhancements
- Bachelor's degree in Business, Statistics, Engineering, Math, or other similar quantitative field required, Master's degree preferred
- Strong communicationa and organizational skills
- 5+ years hands-on experience utilizing database systems and applied statistical analysis and programming in a business environment
- Experience with a wide range of statistical techniques (i.e cluster analysis, regression analysis, linear programming, neural networks, etc)
- Proficient with SPSS Programming and/or other statistical software. Familiarity with SQL/Enterprise Miner ans SPSS
- Experience working within multi sectors environment is a plus
- Experience supporting customer relationship management strategies preferred
Compensation :
Commensurate to level of competence and experience in the relevant field or discipline
Send your completed application to : hrd@ewayscorp.com the latest by May 20, 2008
